Address your audience

If you wish to address your readers directly and captivate them, you should use pronouns, instead of using passive voice or “there is/are.”┬áBy using “you,” you make your sentences more relatable to your readers. Besides, they easily understand your pointÔÇöand┬áwhat should they do.

Here are some examples:

Source: Bir ┼čirketi satmak i├žin optimum tarihi ┼č├Âyle belirlemeniz m├╝mk├╝n: Sat─▒┼č ve kar rakam─▒ y├╝ksek olmal─▒. Ge├žmi┼če d├Ân├╝k birka├ž y─▒l boyunca b├╝y├╝me trendi sergilenmi┼č olmal─▒.

Translation: This is how to determine the optimal date to sell a company: The sales and profit figure should be high. There should be a growth trend displayed in over the past several years.

Edit: This is how you can determine the optimal date to sell your company. Your sales volume and profit should be high. And you should display a growth trend over the past several years.


Source: Cildin, gece boyunca olu┼čan ├Âl├╝ h├╝creler ve ya─č fazlas─▒ndan ar─▒nd─▒r─▒lmas─▒, bak─▒m kremi uygulanmadan ├Ânce temizlenerek haz─▒rlanmas─▒, g├╝n i├žerisinde maruz kal─▒nan t├╝m d─▒┼č fakt├Ârlerden (ya─č, kir, toz vb.) temizlenmesi ve makyajdan tamamen ar─▒nd─▒r─▒lmas─▒ gerekir.

Translation: Dead skin and oil, that accumulate overnight, and external factors like the oils, dirt and dust you are exposed to during the day, need to be cleaned, all makeup has to be removed and the skin has to be prepared for skin care cream.

Edit: You need to cleanse your skin, as it is constantly exposed to external factors like dirt and dust. You should also remove all makeup, as well as dead skin cells and oil that build up on your skin overnight, and thoroughly wash your face before applying skin care cream.


Similarly, use “we” when describing an organization to be more welcoming.


Source: ┼×ikayet ya da talebin fabrikam─▒za ula┼čmas─▒ sonras─▒nda M├╝┼čteri ┼×ikayetleri Formu doldurulur.

Translation: Once the complaint or request is received, it is registered to the Customer Complaints Form.

Edit: Once we receive your complaint or request, we complete a Customer Complaints Form.


Always make sure that your text is clear before submitting your translation. Take initiative┬áand change the source sentence’s structure to make it more understandable. This is okay as long as you convey its message.



Federal Plain Language Guidelines

Plain English Campaign