window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-45285490-2');
Dragoman Language Solutions
Dragoman Language Solutions

Transcreation

Graphic design and transcreation

Reaching to another market is not only about translating your marketing material. You must collaborate with local graphic designers to make sure that not only the content but also the graphics are localized. There are cultural, technological, regulatory and audience related factors to consider.

False friends – what’s that?

False friends (english), faux amis (french) or lažni prijatelji in Montenegrin - all of these represent the same phenomenon: a pair of words or syntagmas which are similar when it comes to their form, but different in meaning. " Although these mistakes make us smile at first place, they can lead to misunderstanding, wrong transmission of information, or offending the interlocutor.

2022-06-12T01:52:56+03:00January 23, 2022|Categories: Transcreation, Word Usage|Tags: |

Searching the web — the golden rule of translation

What makes a good translation? You probably heard this question in your introductory translation class or read it in the first few pages of the book you decided to buy [...]

Tone (literature)

Tone is a literary technique that is a part of composition, which encompasses the attitudes toward the subject and toward the audience implied in a literary work. Tone may be [...]

2019-10-14T16:38:34+03:00October 14, 2019|

Editing

Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with [...]

2019-10-06T11:33:31+03:00October 6, 2019|

Style Guide for Annual Reports

General Rules An annual report contains a company’s achievements and financial figures and is provided to shareholders, stakeholders and potential investors. The report uses several styles of writing: descriptive, corporate, [...]