Tone (literature)

Tone is a literary technique that is a part of composition, which encompasses the attitudes toward the subject and toward the audience implied in a literary work. Tone may be formal, informal, intimate, solemn, somber, playful, serious, ironic, condescending, or many other possible attitudes. Each piece of literature has at least one theme, or central question about a topic, and how the theme is approached within the work is known as the tone. Tone in public relations is also dictated […]

Prosody (linguistics)

In linguistics, prosody is the rhythm, stress, and intonation of speech. Prosody may reflect various features of the speaker or the utterance: the emotional state of the speaker; the form of the utterance (statement, question, or command); the presence of irony or sarcasm; emphasis, contrast, and focus; or other elements of language that may not be encoded by grammar or choice of vocabulary. Prosody is probably the biggest challenge for translators and interpreters in their quest to master multilingual communication. […]

Editing

Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete work. The editing process often begins with the author’s idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. Broadly speaking, there are two branches of editing: content editing and […]

On Varying Sentence Length

Posted Posted in Sentences, Transcreation, Translation_Tips

This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. This writing is getting boring. The sound of it drones. It’s like struck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use the sentences of medium length. And […]

Style Guide for Annual Reports

Posted Leave a commentPosted in Style, Transcreation, Translation_Tips

General Rules An annual report contains a company’s achievements and financial figures and is provided to shareholders, stakeholders and potential investors. The report uses several styles of writing: descriptive, corporate, advertising, financial, and legal. Previous reports are good benchmarks. Research is key to successfully translate an annual report. Search not only on client’s website but also on other related websites for benchmarking purposes. Try to find sources in written in the target language, not translations of local corporations. Internet is […]

The weakest sentence starter: “It is”

Posted Posted in Sentences, Transcreation, Translation_Tips

“It is considered that (…),” “it is probable that (…),” or even worse “it is of utmost importance that (…)” Do we really need these clunky phrases? Dragoman encourages translators to avoid one of the weakest sentence openers: “it is (…) that/to.” By doing so, you will not only eliminate redundancy but also have smooth and creative sentences. Let’s accept, it is a bit lazy to overuse “it is.”   Wordy: It is critical not to enter into arguments with […]

Address your audience

Posted Posted in Sentences, Transcreation, Translation_Tips

If you wish to address your readers directly and captivate them, you should use pronouns, instead of using passive voice or “there is/are.” By using “you,” you make your sentences more relatable to your readers. Besides, they easily understand your point—and what should they do. Here are some examples: Source: Bir şirketi satmak için optimum tarihi şöyle belirlemeniz mümkün: Satış ve kar rakamı yüksek olmalı. Geçmişe dönük birkaç yıl boyunca büyüme trendi sergilenmiş olmalı. Translation: This is how to determine the optimal date […]

5 Redundant Phrases to Avoid in Legal Translations

Posted Posted in Editor Notes, Transcreation, Translation_Tips

“in light of the fact that,” “with regard to,” “under the provisions of…” These trite phrases often prevent your text to be clear and smooth. Translators are under the impression that legal texts require word-for-word translations. However, Dragoman prefers being loyal to the meaning, not to the cumbersome structure of source sentences. Here are five phrases that you can eliminate to improve your legal language skills: 1. “hereinafter referred to as” Just put the described phrase into parentheses and quotation […]

Converting Passive to Active – Translating Audit Reports into English

Posted Posted in Sentences, Transcreation, Translation_Tips

Auditors are tasked to identify non-conformances and share their findings and observations in a clear and understandble report. Writing an impactful report is a challenge. Translating a poorly written report into English is sometimes a bigger challenge. Converting passive sentence forms to active sentences is an important skill for Turkish to English translators. This skill plays a critical role when translating audit reports. Despite my best efforts to train as many auditors and bankers as possible in the past decade, […]

Tips for Turkish to English Transcreation

Posted Posted in Transcreation, Translation_Tips

Transcreation is a hot topic and there are different translations of it. Some assume it is only for creative content, while some use this term as a synonym to localization. Others claim that translation is more verbatim, literal and closer to the source text as oppose to transcreation focuses more on the message, meaning and the audience. Old schools argue that all of the above are 50 shades of translation and by definition a good translator is expected to manage […]