In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances. The word is used to identify and quantify various formats and genres of information as manageable value-adding components of media.

Global localisation industry boosts content distribution across the globe. New advances in machine translation (MT) technologies also fuels content growth.

Raw MT, MT + post edit, translation, localisation, transcreation, subtitling and dubbing are key forms of localisation.