Over 80% of all marketing spending will be on video content in a few years. People watch shorter videos on their mobile phones at any given hour of the day and subtitles enable them to consume without turning on the audio. OYP providers like Netflix and Amazon Prime are booming.
Now, if you want your videos to reach a greater global audience you need subtitling and/or dubbing. If you want to sell more products and services, you’ve got to do this in targeted local languages.