If you wish to address your readers directly and captivate them, you should use pronouns, instead of using passive voice or "there is/are." By using "you," you make your sentences more [...]
Notes from the Editor - April 2016 Using the singular “they” for gender neutrality English does not have a generic third-person pronoun, unlike, for instance, Turkish. This poses a problem [...]
Notes from the Editor – March 2016 When to use the imperative form of a verb In some texts, for example, sets of instructions, web content, or advertising copy, it [...]
Notes from the Editor - August 2015 Do not translate full company names Full company names are registered names of businesses in their country of incorporation and, therefore, should not [...]
Notes from the Editor - June 2015 Get the job titles right Forget about translating job titles or using online dictionaries for that purpose! The ideal way to find a [...]
Notes from the Editor – May 2015 Avoid unnecessary capitalization Do not capitalize words just because they were capitalized in the source text. If the U.S. style does not require capitalization [...]
Get your message across The point of a press release is to communicate your message. What you write needs to be both read and understood. Writing and translating (or transcreating) [...]
