Transcreation is a term used chiefly by advertising and marketing professionals to refer to the process of adapting a message from one language to another, while maintaining its intent, style, tone and context.

A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language.

Transcreation requires top-caliber translators and copy-editors who have outstanding research and advanced sentence restructuring, para-phrasing and usage management skills.